Modus is a design and development studio working with global clients to create user experiences that make an impact. As a growing company with a unique pool of talent and services we needed to put our best face forward—which required a much-needed overhaul of our branding, website design, social media strategy, and marketing collateral.
Working alongside our executive leadership and design team, I led the content rebrand on all fronts, including defining and owning messaging, brand voice, and content strategy to create a whole new look and feel for Modus.
I restructured navigation to make our most valuable content easier to find. I added flair and personality to our voice to make our studio approachable, not salesy. And I standardized communications so no matter where people encountered us, they had a consistent experience. We were finally able to say, “That’s Modus”.
In the weeks after launch, we were able to land a handful of new clients, create more branded content, and reach a more targeted audience across social media and beyond.
What I loved: Seeing our vision come to life. It's rare to have so much creative freedom, but when you do, great things happen.